LAMY specs Vol. 2
Leap into the unknown
First issues are always awaited with great suspense. But even more important is the question: What comes afterwards?
When our first issue of LAMY specs appeared in March, the joy was almost as great as our curiosity. How would our new magazine be received? And the Augmented Reality concept? Would we satisfy you, our readers?
Well, now that you are holding the second issue in your hands, we can say: We took a brave jump and landed softly. The positive response to the première of LAMY specs came from all over the world and exceeded our expectations. We hope all the more that this issue will also impress you and will give you new, exciting, maybe even surprising insights into the Lamy cosmos.
The word “specs” in the title, short for specifications, is originally a term from product development.
What we mean by this is the sum of all the facets that make Lamy special and unique. The topics which interest us, the personalities and stories which surround us.
Yet we always return to our central brand values, which guide everything we do and are as immovable as the Pole Star. “Design. Made in Germany” is just as much part of this as the commitment to writing by hand – even in, or particularly in, this digital age. As a writing instrument brand, we are intrinsically rooted in the real, haptic world. And yet analogue and digital are not a contradiction for us – in fact they are two sides of the same coin. They supplement, complement each other.
With this in mind, we hope that reading LAMY specs proves an inspiration to you.
Let us know what you think of the format – we look forward to receiving your feedback!
Augmented reality app
In the print edition of LAMY specs, many contents are marked with the note “Scan this image” or “Scan this page”. After the app has been installed on your mobile device, just open the app and hold the screen above the relevant page. Videos or 3D animations will start automatically. You can download the LAMY specs app free of charge from the Apple App Store or Google Play.